average value lost when a premium appointment disappears
Revenue protection for service businesses
Bookings people
keep.
Placeholder turns every appointment into a commitment—with deposits, card holds, and reminders that do the awkward chasing for you.
4.9/5 from owners who stopped chasing clients.
TODAYTuesday, 14 May
Protected
AM
Cut & finishAmelia M. · Deposit paid
✓JR
Full consultationJonah R. · Card secured
Confirmed+ Available
SK
Signature treatmentSMS confirmed 2m ago
↗LC
Follow-upLeah C. · £20 held
£
Revenue protected£1,840
+24%✓
Client confirmed“See you tomorrow!”
BARBERS✦TATTOO STUDIOS✦THERAPISTS✦GROOMERS✦TUTORS✦BEAUTY PROS✦BARBERS✦TATTOO STUDIOS✦
THE QUIET COST
An empty chair is not
“just one booking.”
It’s the hour you reserved. The client you turned away. The staff you still paid. Placeholder makes the cost visible—then stops it happening again.
Calculate your leakage ↘more likely to attend when a client makes a financial commitment
saved each month when reminders and confirmations run themselves
HOW PLACEHOLDER WORKS
Three quiet systems.
One calmer day.
Clients experience a beautiful booking. Behind it, Placeholder protects every valuable slot.
01
Commitment at booking
Take a fixed deposit, a percentage, or simply secure a card. Your rules, clearly explained before confirmation.
DEPOSIT RULE20% of serviceActive
02
Reminders that get answers
Smart SMS nudges arrive at the right moment. Clients confirm or cancel in one tap—no inbox archaeology.
Hi Mia — still good for 10:30 tomorrow?
Yes, see you then ✓
03
Proof, not guesswork
See reliability by client, no-shows by service, protected revenue, and exactly where each booking came from.
“
Before Placeholder, Friday cancellations felt personal. Now clients confirm before I even open the studio—and the ones who don’t still respect the slot.
NA
Nadia A.Owner, Common Ground Studio · London
−73%fewer no-shows
in 8 weeks
in 8 weeks
YOUR LEAKAGE
What do no-shows
actually cost you?
Move the numbers. Placeholder will do the uncomfortable maths.
ESTIMATED REVENUE AT RISK / YEAR£14,976
Placeholder costs less than one missed booking.
TUESDAY, MAY 14
Good morning, Maya.
Protected this month£4,280↗ 18%
Show-up rate94.6%Excellent
Upcoming28This week
BOOKING OUTCOMES
LIVE ACTIVITY
Emma confirmedjust now
Deposit received4m
Reminder sent12m
SIMPLE PRICING
Less than the slot
you lost last week.
Everything you need to protect bookings. No marketplace fees. No percentage of your revenue.
- 14-day free trial
- No card required
- Cancel any time
PLACEHOLDER PROTHE WHOLE THING
£29/ month
For independent service businesses who are done paying for empty time.
Unlimited bookingsDeposits & card holdsAutomated SMS remindersBranded booking pageClient reliability scoresRevenue analytics
Start 14 days free ↗No card. Set up in under 10 minutes.YOUR TIME, RESPECTED
Put an end to
empty appointments.
Build my protected calendar ↗
Be live before your next client arrives.